Denim Fit Clinic: Converting Try-Ons into Ticketed Sales (w/ JAG examples)
Why fittings stall
Customers don’t know their rise/shape, staff grabs the wrong block, mirrors are unkind. Fix the script; fix conversion.
The three-question fit script
Rise comfort: Where do you naturally wear your waistband—navel, below, above?
Hip/seat: Do you prefer a smooth seat or more room through the curve?
Leg intent: Streamlined everyday, relaxed weekender, or fashion flare?
JAG examples (translate to other brands easily)
Mid-Rise Skinny (comfort stretch): everyday, tuck-friendly, size true.
High-Rise Straight: balances hips, looks premium with a boot; watch inseam.
Girlfriend/Relaxed: weekend silhouette; size down if between
Pull-On (wide waistband): comfort shoppers and travel; high conversion for 45+.
Fitting room best practices
Bring three: exact size, one up, one down—no second trips.
Clip hems to show the finished look; upsell alterations.
Mirror lighting matters: warm, flattering, consistent.
Indicators to shift mix
Warm fall? Cut outerwear reorders, push cardigans and knit sets.
Viral denim fit? Pull budget from slow blouse silo and chase that fit.
Indicators to shift mix
Runs anchored in 28/29/30 with depth; add a fashion leg each season.
Dark clean wash for work, mid authentic for weekend, one seasonal wash.
Replenish sizes that sell out in ≤10 days.
